Relay Express

Relay Express is a well-established courier company already performing well on Google Ads. The problem wasn't traffic — it was that their website was poor, and their internal processes were still running the way they had 20 years ago.

Why the site was the lever. A good website is one of the biggest levers in Google Ads performance: a fast, relevant, well-structured landing experience improves conversion rates and ad quality, so the same spend works far harder.

The rebuild. We rebuilt their website, and on the exact same Google Ads budget they'd been running before, they now generate double the inquiries from the website changes alone — a 100% increase.

The systems. We also introduced AI-driven systems that removed the need to hire an additional admin person, and put a new operational system in place that came in €2,000 a year cheaper than their old one while saving them up to 30 hours a month in manual work.